Launchpad is a seriously unique approach to start-ups. Weekly assignmentswe like to call them hurdlesalign with these key principles and push student teams to live them real time

Find What Works for the Consumer First
Do first, plan later

Work on One Thing at a Time
Focus on eliminating the immediate risk

Support Your Fellow Entrepreneurs
It's critical to your success

The Entrepreneur is Key (not the idea) 
Ideas are infinite and ever changing

Learn to "Compost" Failures
Changing faster than the competition

Speed is Critical
Move fast: prototype, test, fail, repeat